Chris is a skilled Digital Community and Engagement Strategist who creates engaging content and builds strong connections to foster thriving online communities. With expertise in developing successful customer engagement programs, he creates comprehensive community strategies and implementation plans that drive results.
Chris has built podcasts, B2B communities, and customer advocacy programs from the ground up, tying ROI to community engagement. He leverages ABX strategies to drive expansion, including upsell and cross-sell opportunities, in collaboration with sales and marketing teams.
He has established customer advisory boards, led conversations with top executives, and built Technical Customer Communities for Reltio, Imperva, and Rexel.
Chris has also designed and expanded Customer Advisory Boards and Executive Engagement Programs across Reltio, Forrester Research, Rexel, and Imperva, strengthening Enterprise Sales teams and go-to-market tactics by building strong C-suite relationships with valuable customers.
" Chris is a superstar and we are super pumped he is on our team!!!" Chris Hylen, Past CEO of Reltio
"Without a doubt one of the best hiring decisions made. It was not an easy feat getting community up and running and now a huge success kudos to you and the Imperva team! I think someone once told me, Go digital or die! :-) " Jennifer Lovette, SVP of Customer Success at Invoca
"Chris distinguished himself spearheading Imperva's work to build a customer and user community. He puts company goals first and works across functions collaboratively and skillfully, building commitment to common goals. He contributes generously to other teams' projects. Chris is an accomplished presenter who engages senior management in a thoughtful conversation. He seeks out feedback and does not stop learning." Nicolas Chapman, EVP and Chief Strategy Officer at Tera Data
"Chris Detzel spearheaded the growth of our global online communities by creating rich, quality content and driving engagement. We worked together on redesign projects of web and apps, logo and branding creation and even promotional products. As a bonus, Chris is always looking for an opportunity to add value to a project versus maintaining the status quo. He’s a top notch community leader and I am happy to have worked with him!" Thaddeus Kilo, Head Designer, Google
"I have worked with Chris for just over 2 years at the time of this writing. In that time, Chris has proven to be extremely effective in his role as the Global Enterprise Community Manager here at Imperva. When Chris started this journey here, our community was non-existent. He has single-handedly spearheaded the efforts to create what is now an amazing online community, complete with relevant, cutting-edge blog posts, regularly scheduled webinars, ask me anything (AMA) sessions with technical domain experts, and a wealth of posts with answers to commonly asked questions from the Imperva customer and partner base. This didn’t just appear, this comes directly from the gritty and passionate work of Chris, from chasing down the right people to assist with answering customer inquiries, to recruiting people for content generation, outsourcing resources for technical writing and production of recorded content, and so much more. Imperva was fortunate to have had Chris on the team for the years he was here, and I am very confident he has a prosperous career ahead of him in his next adventure. I give Chris my highest recommendation. You will be missed, my friend. "Brian Anderson, Director of Technology Office of the CTO at Imperva"
"No one loves his job more than Chris Detzel. While working with Chris over the years at Rexel, Chris displayed a true passion for building community for our business. He is a true advocate and leader and will always go the extra mile to deliver on his projects. Chris’ expertise in community strategy was truly displayed as he was an integral part of growing content, community members and support for the Rexel online community. His outstanding social skills and cheerful personality make him a joy to work with. I sincerely enjoyed working with Chris on both a personal and professional personal level. I would definitely love to work with Chris again." Melissa Fontent, Digital Acquisition Marketing, PPG Industries
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