Welcome
I've spent 15+ years building community engagement programs
Get to know me! expansion cross-sell upsell online community; building community; cab; customer advisory board; community engagement; cx strategy; measurement & value
Building Bridges: Advancing Community-Driven Customer-Focus
Community & Customer-Focused: Crafting Success Together
Building CAB's and Communities for Loyalty and Growth
Building Thriving B2B Communities: A Trailblazer's Journey
Witness the power of community-driven growth as I share my trailblazing 4-year journey building Reltio's online B2B community from the ground up. From laying a strong foundation to harnessing data-driven insights and integrating AI, I've pushed the boundaries of what's possible in customer engagement. Discover the strategies, milestones, and lessons learned that have redefined the future of B2B relationships in the digital age.
Get ready to be inspired, energized, and equipped with the knowledge to build your own vibrant, value-driven online community. Let's revolutionize the way businesses connect with their customers together!
Expansion Growth Through Online Community Engagement: Unlock Upsell and Cross-Sell Opportunities
Welcome to a world where every click in our B2B community isn't just interaction—it's a step towards hidden treasures within your existing accounts. Imagine unlocking doors to upsell and cross-sell opportunities, turning every webinar, download, and discussion into a clue for growth.
Your mission? Use these insights to weave tales of expansion, deepening customer connections and transforming community engagement into gold. This isn't just marketing; it's an adventure where relationships and value reach new heights.
Embark with us on this journey, where your strategy evolves from pursuit to partnership, crafting success stories with every account. Together, let's turn engagement into expansion and dreams into achievements.
Measuring What Matters: How to Demonstrate Your Community’s Impact
In a discussion with Hivebrite, we discuss the importance of measuring metrics for a successful community. I recommend focusing on simple metrics like registrations and page views to understand user behavior when you first start an online community. It is importance of tracking organic SEO for customers to easily find solutions to their problems.
As you get a bit more mature you could start including customer accounts, webinars, and pipeline influenced. They emphasize the importance of showcasing insights and accomplishments in a dashboard to help others understand their work.
Creating a custom dashboard and tailoring data to different audiences is important.
Fostering Thought Leadership: Enhancing Communities
Building technical communities is important for promoting innovation and sharing knowledge in an industry. By incorporating thought leadership, users are encouraged to challenge conventional thinking and embrace new ideas. From a business perspective, thought leadership can lead to increased leads, closed opportunities, and account expansion.
Success for community leaders lies in identifying, nurturing, and developing thought leaders within the organization and fostering a culture of innovation and learning. Engagement with customers and partners is also crucial for creating a thriving ecosystem that supports mutual growth and strengthens community ties.
By embracing these principles, community leaders can unlock their organization's full potential for a brighter, more innovative future.