I've spent 18+ years building Customer engagement & Marketing programs
Get to know me!
Building Bridges: Advancing Community-Driven Customer-Focus
Community & Customer-Focused: Crafting Success Together
Building CAB's and Communities for Loyalty and Growth
Building Stronger Relationships with Target Accounts: The Role of Online Communities in ABM Success
Account-Based Marketing (ABM) and Online Communities are complementary marketing strategies that, when combined, create a more targeted and personalized marketing experience. ABM focuses on targeting specific accounts with personalized messaging and content, while online communities provide a platform for businesses to connect with their target accounts and build relationships with key decision-makers and influencers. Integrating these approaches can result in stronger relationships, increased customer loyalty, and improved sales performance.
Online communities serve as an excellent resource for identifying and engaging with potential target accounts, informing the development of personalized ABM strategies. They provide a platform for sharing personalized content and engaging in discussions that deepen relationships with target accounts, ultimately increasing the effectiveness of ABM campaigns. Additionally, online communities can be a powerful source of social proof and credibility, helping to build trust and credibility with potential customers.
By integrating ABM with online communities, businesses can effectively target and engage with their desired accounts, fostering stronger relationships and enhancing customer loyalty. This potent marketing strategy leverages the strengths of both approaches, driving sales performance and generating leads through targeted advertising and personalized content.
Measuring What Matters: How to Demonstrate Your Community’s Impact
In a discussion with Hivebrite, we discuss the importance of measuring metrics for a successful community. I recommend focusing on simple metrics like registrations and page views to understand user behavior when you first start an online community. It is importance of tracking organic SEO for customers to easily find solutions to their problems.
As you get a bit more mature you could start including customer accounts, webinars, and pipeline influenced. They emphasize the importance of showcasing insights and accomplishments in a dashboard to help others understand their work.
Creating a custom dashboard and tailoring data to different audiences is important.
Fostering Thought Leadership: Enhancing Communities
Building technical communities is important for promoting innovation and sharing knowledge in an industry. By incorporating thought leadership, users are encouraged to challenge conventional thinking and embrace new ideas. From a business perspective, thought leadership can lead to increased leads, closed opportunities, and account expansion.
Success for community leaders lies in identifying, nurturing, and developing thought leaders within the organization and fostering a culture of innovation and learning. Engagement with customers and partners is also crucial for creating a thriving ecosystem that supports mutual growth and strengthens community ties.
By embracing these principles, community leaders can unlock their organization's full potential for a brighter, more innovative future.
The Benefits and Best Practices of Customer Advisory Boards
CABs aid in obtaining insights, boosting customer loyalty, and enhancing customer connections. Key advantages of CABs include:
Boost loyalty
Involving customers in product and service development shows appreciation for their opinions and caters to their needs, increasing loyalty and reducing churn.
Gain customer insight
CAB members offer valuable feedback on customer needs, preferences, and challenges, helping companies tailor offerings and identify new opportunities. They also provide input on prototypes and beta products, enabling pre-launch adjustments.
Improve product development
CABs support better product development by sharing insights on what succeeds or fails. Members' feedback on prototypes and beta products allows for pre-launch refinements, reducing costs and enhancing adoption.
Elevate satisfaction
Involving customers in decision-making leads to products and services that better address their needs, resulting in higher satisfaction and positive recommendations. CAB members help identify areas for customer service improvement.
Fortify relationships through Executive and Community Engagement
CABs enable open dialogue between companies and customers, fostering stronger relationships. This increases trust and likelihood of future sales.
Best Practices for Recruiting Customer Advisory Board Members
Companies can derive immense value from Customer Advisory Boards (CABs) as they provide a platform for gathering valuable feedback, insights, and ideas from customers. However, the success of a CAB hinges on the recruitment of suitable members. This blog post highlights some key best practices to consider when recruiting members for your CAB.
It is essential to define the criteria for selecting CAB members. This involves identifying specific qualities, such as demographics, job roles, industries, and characteristics, that would make a member valuable to your CAB. You should also consider your desired outcomes and the kind of insights necessary to achieve your goals.
One way to identify potential CAB members is by tapping into existing relationships, such as your customer base or partners. This approach can leverage the existing interest these individuals have in your company's success, as well as their established relationship with your brand. You can also consider reaching out to your social media followers, website visitors, or email list subscribers to gauge their interest in joining your CAB. Another option is to involve your internal stakeholders, such as Customer Success Managers, Account Executives, and executives, to suggest potential CAB members.
The Power of SEO for Business Growth for Online Community and Executive Engagement
In today's digital world, businesses need to embrace technology and digital marketing strategies to stay relevant and thrive. One of the most crucial elements of digital marketing is Search Engine Optimization (SEO). In this article, we explore how SEO can help businesses grow and succeed.
Why SEO is Critical for Business Success
SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). It involves several techniques and strategies that help your website to appear at the top of search engine results when users search for specific keywords or phrases related to your business. Here are some reasons why SEO is essential for businesses:
- Increased Website Traffic: SEO helps businesses attract more visitors to their website by improving their visibility on search engine results pages. This, in turn, increases the chances of generating more leads and sales.
- Higher ROI: SEO is a cost-effective marketing strategy that offers a higher Return on Investment (ROI) than traditional marketing channels like TV, print, and radio.
- Builds Credibility and Trust: Ranking higher on search engine results pages establishes your business as an authoritative source in your industry, which builds credibility and trust with potential customers.
- Competitive Advantage: By implementing effective SEO strategies, businesses can gain a competitive advantage over their competitors in search engine results pages.
How SEO Benefits Organizations
Organizations should recognize the importance of SEO for business growth. Here are some benefits of SEO for organizations that build online communities:
- Attracts New Customers: By ranking higher in search engine results pages, Organizations can attract potential customers who are searching for information related to its products or services. These potential customers may have never heard of the organization before, but SEO can help them discover the company and its offerings.
- Builds Community: SEO can help organizations build a community of loyal customers who trust the company and its products. By consistently creating high-quality content optimized for search engines, organizations can establish itself as an authoritative source in the their specific industry.
- Increases Brand Awareness: By ranking higher in search engine results pages, organizations can increase its brand awareness and visibility. This can lead to more people knowing about the company and its offerings, which can result in more leads and sales.
SEO is a powerful marketing strategy that can help businesses of all sizes grow and succeed in today's digital world. By optimizing their website for search engines, businesses can attract more visitors to their website, generate more leads and sales, build credibility, and trust with potential customers, and gain a competitive advantage over their competitors. SEO can help businesses attract new customers, build a loyal community, and increase brand awareness. Therefore, businesses that want to stay relevant and succeed in today's digital age must embrace SEO as an essential element of their marketing strategy.
Welcome!
Hi there! Thank you for visiting my website! I am publishing my newsletter about all things Customer Programs and more! I write about how to build communities, engagement strategies, and all things CABS? Please sign up here. I promise it won't overwhelm your inbox.