Community Corner - Past Newsletters
March 24 2021
The Online Community Space has EXPLODED!
I have been doing a lot of work around helping the Community Management space through blog writing, podcasts and one on one conversations. The positive about the community space is that it is exploding with a ton of Community Management and leadership jobs out there. The downside is that there is not enough experienced professionals out there to do the job. I believe it is up to us to try to help them get there.
I had a conversation with a young lady last week, and she has been a social media for B2C expert for companies in the past, but now she is the only and first Community Manager for a B2B company. She inherited a SFDC closed community w/ 4k members in the marketing department. The opportunity she has is huge, but she is overwhelmed. Her boss and others in her organization have said to her “We trust in you, go make it great”. She is the only “expert” in her organization around Community Management. I talked to her and gave some advice, people to follow and places to go to get help when needed. She is not setup to succeed and she is overwhelmed. She really had no idea what she was getting herself into.
Let's get the word out! I hope some of this content below is helpful.
Online B2B SaaS Community Q&A - In this blog, my partner in crime helps to answer some common questions that employees have about opening a new online B2B Community. From our podcast, Peers Over Beers, we answer four questions that are commonly asked. I took these from real life employees!
- How do you get Partners to engage with your B2B Online SaaS Community?
- When the community opens, will there be an Expert type of area or are we purely relying on everyone contributing their fair share of content?
- What is the plan to open up a community for customers currently in implementation to see progress and status updates?
- How does the brand gain brand awareness with communities?
Online Community Platform Vendor Selection - You have got to select a vendor to build the platform. I cover my initial foray into building a community once I arrived at Imperva here, but let us get into more of the nut and bolts. By the way, I am at a new company called Reltio and building their first Online Community from scratch.
Podcast: Peers Over Beers - 20 year Digital Experience and B2B Community Expert Michael Sandoval and 20 year Relationship Manager and B2B Community Strategist Chris Detzel are your hosts for this fun and straight shooting podcast for enterprise community managers and social media professionals. With their easy and natural inquisitive banter, your hosts will tackle hard issues facing community managers in their day-to-day struggles, and yes, over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion.
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Chris Detzel