Chris has led the development of four enterprise communities, and provides with a behind-the-scenes look at what it takes to see success, including how to mitigate internal politics, budget issues, vendor selection, relationship building, and how to get in front of the right people at the right time. By the end of this webinar, you'll understand:
I go into detail in this blog about how I greenfield a SaaS B2B Community from Ground up at a Cyber Security Software Company. I talk about the why, the strategy and the how to build an online community from scratch. You will also learn how I did the following:
I wrote another blog for Higher Logic. I added my process on engaging partners, but I also asked some community leaders about how they engage partners in the industry. Thanks to Matthieu Laurenceau, Nick Emmett, Blake Ethridge, Dani Weinstein, Katie Paffhouse Bussey and Michael Sandoval for their insights! They are truly senior Community leaders in their field. Find out how to use your online community to engage your SaaS partners - while getting valuable content you can use to increase customer engagement.
Tips for a Successful Community Launch - Community Launch Guide (Brian Oblinger) share a document that provides an overview of how to structure your launch plan into phases, a sample timeline, and in-depth guidance across key considerations for you to build on top of with your own customized needs.
The Community RoundTable - The CRNetwork is the private, confidential membership organization for people leading the online community and change management efforts at global organizations. TheCR Network is a powerful network of over 250 community executives from industry-leading brands. We are proud of the company we keep and it represents innovative organizations who have a strategic commitment to community approaches.
CMX - Join the world’s most passionate group of community professionals and take your career to the next level. They have a free Facebook group call the CMX Hub so that community professionals and leaders can engage with each other.
Peers Over Beers - Of course I will post this one! B2B Community Strategist Chris Detzel is your host for this fun and straight shooting podcast for enterprise community managers and leaders. With easy and natural inquisitive banter, your hosts will tackle hard issues facing community managers in their day-to-day struggles, and yes, sometimes over a beer. From starting new communities, digitally transforming enterprise culture, moderation, and globalization techniques are all up for discussion. Make sure you Subscribe to our Podcast on your favorite provider and follow us on LinkedIn.
Jenny Weigle - Jenny Weigle (she/her) has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. (Peers Over Beers Episode 87)
Carrie Melissa Jones - I love Carrie! She wrote a book called Building Brand Communities. She believes in the power of online community. It has helped her through some of the most challenging times in her life. Today she helps create community strategies for presidential campaigns, non-profits, small businesses, and the Fortune Global 50. (Peers Over Beers Episode 23)
Jake McKee - He has worked with some of the world's biggest brands and most interesting startups to launch new community platforms and programs, build customer advisory boards, train teams and find new ways to excite and delight their most passionate customers. (Peers Over Beers Episode 83)
Erica Kuhl - She is known for starting and growing Salesforces online community. She is now a consultant and her goal is to help companies create authentic, engaged, and empowered communities. (Peers Over Beers Episode 16)